Update 14th Dec 2021: For details on the third-party service providers with whom we may share your information, please contact us by email. 

Magical Thinking Jewellery is part of Blueberry in Minehead, UK.

This privacy policy sets out how Blueberry uses and protects any information that you provide when you use this website. This policy was updated on 10th February 2021.

We greatly value our privacy, so Blueberry is committed to ensuring that your privacy is protected. Where we ask you to provide certain information by which you can be identified when using this website you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 10th February 2021. 

Please note that If you would prefer to order goods from us directly, please contact us by telephone, social media or email and we will be happy to  fulfil your order in this manner. We are authorised to take card payment by phone, and you can, of course, pay in-store if collecting your order from us.

 1. The Information We Collect

When you register an account or place an order with us, we are provided with the following information about you:

  •     Full name
  •     Delivery address
  •     Billing address
  •     E-mail address
  •     Telephone number

We require this information to provide an efficient service and to meet the following purposes, in particular:

  •     Delivery of your purchases
  •     Acknowledging receipt of your order and confirming its acceptance
  •     Updating you on the progress of your order
  •     Notifying you of any issues relating to your purchase e.g. delays in despatching your goods
  •     To verify your identity should we receive a subject access request from you (see section 5.2)
  •     Internal record-keeping and reporting procedures
  •     If you subscribe to our monthly newsletter service, we may periodically send promotional emails about new products, special offers or other information that we think you may find interesting. You will not be contacted by third parties. You will NOT receive promotional emails unless you opt-in to this subscription.

Please note that this website is hosted by Shopify.

Shopify uses the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

When you purchase through the website, your order and contact information is retained on the Shopify servers. 

If you are in Europe or Switzerland, your personal information is controlled by their Irish affiliate, Shopify International Ltd. Your information is then sent to other Shopify locations and to service providers who may be located in other regions, including Canada (where we are based) and the United States. When  personal information is sent outside of Europe, it is done so in accordance with European law.

We retain order details for 3 years, for our financial records. 

The Shopify Privacy Policy is available here 

If you choose to buy via PayPal, your purchase will also be subject to PayPal's Terms & Conditions and Privacy Policy. Your transaction will be logged within our PayPal account for 3 years, for our financial records.
PayPal are subject to European data protection laws and will be subject to the GDPR, effective from 25th May 2018.

2. Sharing Your Details

We may disclose your personal information to any Blueberry service provider (e.g. Royal Mail) or where we are required to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property or safety of the company and our customers.
This includes but is not limited to exchanging information with Shopify and other companies and organisations for the purposes of fraud protection, credit risk reduction and dispute policies.

We will only share information when it is necessary to do so for operational or legal purpose. Only the pertinent information will be shared.

Deliveries sent by Royal Mail are despatched from the Post Office counter - your information is not transmitted electronically.

3. Our Newsletter

Our in-house newsletter is a great way to hear about our forthcoming products and promotions.  We create the newsletter in-house but we use a Omnisend integration for email delivery. Omnisend track the emails they deliver for us and use the data to create reports about how our customers interact with our emails. They may also seek supplemental information in order to personalise their service to us.
Omnisend is based in the EU, but customer Information and personal information may be transferred to, processed, and stored in a country different from your country of residence. Data protection laws in these countries may be different from those of your country of residence.

 Please be aware that your data will be subject to the Omnisend Privacy Policy, which is available here

You are NOT automatically subscribed to the newsletter upon placing an order or creating an account with us – it is an “opt-in” feature so you tell us you wish to subscribe by selecting the newsletter option/signing up online or instore. You can unsubscribe at any time by clicking the link in any email you receive, changing the setting within the “Newsletter” section of your account or by contacting us directly.   

4. e-commerce Tracking Tools

Cookies help identify your computer so a website can tailor a user’s experience, track shopping basket contents and remember where you are in the order process.
The Blueberry website identifies your IP address and tracks your shopping basket contents and checkout progress. Our site software allows us to record some account-holder history. The information available to us serves several functions:

  •     The information enables you to use the “my account” facility, to view and/or edit the personal information you provided when setting up your account in addition to your order/transaction history, wish list, and details of any returns made. Holding an account with us also speeds the checkout process.
  •     We are able to identify our bestselling and most frequently viewed products and the offers that suit our customers best.
  •     We are able to identify areas of our site that require improvement/clarification in order to improve your experience.

We also use Google Analytics to help us improve your experience. Google Analytics is a web analysis service provided by Google. Google utilises the data collected to track and examine the use of www.withlovefromblueberry.co.uk, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network. Google collects data pertaining to your device and location e.g. IP address, device model. Google collects the personal information that you provide to them e.g. if you have a Google account.  For full details of Google's Privacy Policy, please click here.

We also utilise Facebook's Pixel to improve our service and identify where we can improve our customer experience. Facebook's privacy policy can be accessed here - please note that this covers all Facebook tools and practices, of which Pixel is one.

As set out in section 2., we do not share your information with third parties unless it is necessary to do so for operational or legal purpose.

4.2 Social Network Icons

The Magical Thinking Jewellery website uses social networking icons and may sometimes embed video content from websites such as YouTube. If you visit a page with embedded content or access social network pages e.g. Facebook via the relevant icon the website, you may be presented with cookies from these sites. Blueberry has no control over such cookies, and you are therefore advised to check the third-party Privacy Policy for more information.

4.3 Do Not Track and similar features

Many internet browsers offer facilities to ask websites to stop placing cookies on users’ computers.
If you wish to enable these facilities, the following pages may help you:

Google Chrome:

Mozilla Firefox:

Internet Explorer:



Please note that disabling all cookies may affect the functionality of the Magical Thinking Jewellery web page and you may not be able to use all of our features.

5. Data Protection

We take our duty to protect your information very seriously. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place a number of physical, electronic and managerial procedures to safeguard and secure the information we collect online.

5.1 Data Controller

For the purposes of the Data Protection Act 1998, the data controller is Blueberry (Angela Neal and Martin Neal), whose company address is 3 Holloway Street, Minehead, Somerset, TA25 5NP (ZA164026).

5.2 Access to Your Information

The General Data Protection Regulation legislation gives you the right to request a copy of the information we hold about you. If you would like a copy of some or all of your personal information, please email us or write to us at 3 Holloway Street, Minehead, Somerset, TA24 5NP. You do not need to give your reason for making the request, but it may help us improve the clarity of our communications, or our customer service if you do so.

We must respond to your request within 30 days although we would hope to provide all relevant information within a much shorter timeframe.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

The GDPR introduces a right for individuals to have personal data erased. You can ask us to delete your data from our records verbally or in writing. We then have a maximum of 30 days to do so.
We may contact you to ask for more information if we need to verify your identity, 

We try to keep our policies as simple and informative as possible.
If you have any queries or would like further information, please contact us.